Marketing Company Needs a Creative Logo Design

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This customer received 215 logo designs from 59 designers. They chose this logo design from entz as the winning design.

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Logo Design Brief

We are looking for a new logo design.

Our company is located in Minneapolis, Minnesota and is called: Blacksmith Marketing.

We are an internet marketing company that helps market local businesses online. We offer many extensive internet marketing packages that at the highest level include a commercial grade video.

Some of our a la carte services include: Search Engine Optimization, Pay Per Click, Social Media Marketing, Mobile Marketing, and Video Marketing. We would like designs that can be used on both light and dark backgrounds.

Additionally, we would like there to be a variation of the logo that could be used as an avatar on the social media sites.

The colors our company uses are: dark red, black, and white. You can try some burnt orange as well.

It would be great if you could incorporate an anvil as that is relevant to our name.

Our slogan as of now is: 'Forging Successful Online Strategies'.

The design should communicate professionalism, trust, and authority.

Please do not use "BM" or "BS" alone. Use only BSM if you are going to use intials.

Lastly, we want to use something that is clever and looks like we are technically savvy.

Info Icon
Updates

We would like to see some designs that incoporate an icon or graphic as "letters" in the text of our name.


Here are some links for inspiration:  

Added Monday, December 05, 2011

Project Deadline Extended
Reason: We are very close to picking a design and we need the weekend to help finalize our decision.
Added Friday, December 16, 2011

Hi Designers!

We are coming very close to the end of this contest and we have come to the layout and design that we would really like.  We created this rough example to inspire you all.

We would like all of the future logos to look like the sample.
 
We would like the anvil to be an M.  Right now in our example, there are no "legs" for the m.  What would be your solution for this?   

Also, we like that an arrow is coming out of the anvil.  This symbolizes fire and positive statistical results for our clients.  

Make sure you use the font Myriad Pro in these designs.


Below is the sample:

http://dl.dropbox.com/u/39130873/blacksmith-marketing-logo-sample.jpg

Thanks!

Added Friday, December 16, 2011

You can continue trying the idea in the update above, but you can also submit other designs too, we are still trying to find a design that we love.
Added Monday, December 19, 2011

Project Deadline Extended
Added Monday, December 19, 2011

Hello Designers,


We did some brainstorming at work and came up with this rough sketch.  Please use it as inspiration.  We want the logo to be basic and clear cut shapes that are simple.  Each shape needs to be defined and it shouldn't be as wide. The letter "M" should be readily apparent.

In our design, you can see the hammer forging results from the anvil.  This is a great example of symbolizes. 

http://dl.dropbox.com/u/39130873/Sketch1911222.jpg

Can't wait to see what you all come up with!

Thanks

Added Monday, December 19, 2011

Target Market(s)

Our target market is business owners of small, medium, and large businesses. The target age would be 25-55 years of age. We want customers that need our internet marketing services.

Industry/Entity Type

Internet

Logo Text

Blacksmith Marketing


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Typography type design.

    Here are some links for inspiration:

    1st resource:
    http://www.1stwebdesigner.com/inspiration/72-creative-and-smart-typographic-logo-inspiration/

    2nd resource:
    http://www.myinkblog.com/logo-inspiration-with-clever-typography/
Nice to have
  • See inspiration resources above.
Should not have
  • DO NOT USE THE INITIALS "BS" OR "BM" IN THE DESIGN.
Payments
1st place
US$300
Total
US$300

Project Deadline
22 Dec 2011 19:21:46 UTC
Language

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