• US$460

• 219 designs

• 58 designers

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Logo Design Brief

We need a logo for a new startup. The product is going to be called Tapestry with a tagline of "Weave Your Life Together". There is a description below of the product. The target market is US based with a focus on families and the primary homemaker who is likely to be female between the ages of 25-50. Primary competitor initially is Cozi.com; however, this product will be much broader than what they offer with a more modern/up-to-date interface.


Product: Tapestry

Tagline: Weave Your Life Together

Domain: GetTapestry.com

Weaving the Threads of our Life

Our lives are busier than ever and keeping up with all the different threads that make up our lives organized is a challenge that everyone faces. It’s more than just being organized, though; it’s about getting things done quickly and effectively allowing us to spend more time on what matters to us the most.

Point solutions don’t really solve the problem

Most of us have tried different applications to make this better: shopping lists, calendars, to-do lists. The challenge is these are stand-alone applications in a complex world. Wouldn’t it be great if there were a single solution that managed our entire life and home? Ever wonder why shopping list applications don’t let you shop? Or why calendars and vehicle managers just remind you to change your wiper blades instead of delivering them along with instructions? In today’s fast-pace connected world, we need something that weaves all these activities together, something to stay on top of the pieces of our lives, and something to make us effective.

Introducing Tapestry

Tapestry is a smart personal management platform that acts as your assistant bringing organization and control back to your life by weaving your life and home together in one place. It's more than just an online version of your old notebook, Tapestry provides a suite of organization and management tools that also helps you plan ahead and get things done. Initially, Tapestry will provide a family organizer with shared calendars, shopping lists, to-dos, and a meal and recipe planner. From there, Tapestry will grow to cover the full range of life and home including health and wellness, housing and vehicles, children and school, pets, finance, and even a virtual assistant.

With Tapestry, you are empowered to manage your home and family in one integrated, smart dashboard providing you a whole new level of organization and simplicity to your

life.

Find us now at getTapestry.com

Target Market(s)

The target market is US based with a focus on families and the primary homemaker who is likely to be female between the ages of 25-50; however, there are good use cases whenever a group of people are living together (e.g. college roommates). The product will be used by a wide range of demographics, but is likely to be slightly higher income and education level than the average.

Industry/Entity Type

Product

Logo Text

Tapestry (we'd also like to see versions that include the tagline Weave Your Life Together)

Number of Pages Required

1 page

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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