a new company called "Senior Mortgage Advisors" needs a logo design

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We are a mortgage lender that only works with senior citizens due to a special government program we have which is exclusive to those age 62 and above. Our tag line is "Providing Intelligent Financing Solutions for those 62 and Above". I love the color blue. Some red is possible too. The logo should include the name of the company and maybe an art image. Check out the logo of the house for www.Libertyhomeequity.com". something cute and clever like that is cool. Not too fancy as my market is 62-90+ yrs of age.
Target Market(s)
senior citizens aged 62-90+
Industry/Entity Type
Mortgage
Logo Text
The name of the company "Senior Mortgage Advisors".
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the name of the company spelled out. Not interested in using initials.
Nice to have
- The tag line associated as it tells so much more about what we do. I love the "pre qualify" component of our name and tag line. No need for people calling or inquiring who are not 62+ and have a mortgage need.
Should not have
- too much flash. Want a classy brand image. Fortune 500 look and feel for a small local business.