• US$150

• 11 designs

• 3 designers

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Advertisement Design Brief

We need a SIMPLE/CLEAN, colorful/eye catchy ½ page ad for a magazine geared to landscape architects and designers for a garden tour that we have sponsored. We have learned people do read, so we need grip them with a simple advertisement.

This particular garden tour focuses on California Native plants. This customer base is focused on conserving water, sustainability, “going green” and not planting invasive plants.

I have attached several pictures, I understand that only a few will be used.

Beginning in 2016 the company underwent new ownership and we consolidated our growing grounds to one yard. This confused many of our customers and we want to get the word out that we are still a bright and alive company that is able to provide customers with a wide variety of healthy plants that are true to name.

Our goal of the ad is to re-introduce the company and let potential customers know the following (each can be shorten if needed):
Wholesale plant suppliers
Carry a large selection of California Natives, Grasses, Succulents and Drought Tolerant Plant Material Sales staff has over 40 years combined experience with CA native and drought tolerant plant material
Next day delivery available, small delivery minimums, free freight options (this can be eliminated if needed)
Contract growing options (would like, but can be eliminated if needed)

Logo/company name must be included (file name ENG Logo)

Contact us:
Email: sales@elnativogrowers.com
Fax: 626-969-7299
Phone: 626-969-8449
www.elnativogrowers.com

Target Market(s)

Garden/Landscape Designers and Architects

Industry/Entity Type

Landscape Gardening

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo/company name must be included (file name ENG Logo)
• Specs:
• Color ad: color mode: CMYK
• Files types accepted: TIFF or PDF
• Vector graphics preferred: 300ppi minimum for rasterized text/objects
• No bleed: 7.75” wide x 5” high

Nice to have

• Clean easy to read key points about company. Fresh feel. The colors offered in the color wheel by designcrowd are too pastel. I have selected a couple of the pastel colors that may work. Maybe a mix of true blues, greens, some deeper brown, possibly some gray and the pastel?
• .

Should not have

• Busy/cluttered ad.

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Files

Download all files - 7.9 MB