• US$310

• 224 designs

• 60 designers

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Logo Design Brief

The name of the company and brand is “Spiritualista” pronounced "[Spir-i-choo-uh-l-ista]". It is formed by combining the word “spiritual” + suffix “ista”. It is a trademarked term used to describe a woman devoted to positive living and spirituality; to mental and physical wellbeing; and who enjoys dressing in the latest trends of the activewear fashion industry. Think a "Fasionista" who maintains an active lifestyle, loves physical fitness (ex. yoga), eating healthy, and practices positivity and mindfulness (ex. meditation).

Our product is a clothing line designed to inspire a positive, mindful and active lifestyle. Ex. chic t-shirts with positive and motivational messages on them. The word "spiritualista" will be showcased on the shirts as well. Therefore, it is important to note that not only will this be a logo but also a design featured on our clothing so it has to be something people want to wear (ex. The brand Spiritual Gangster sells shirts that say "Spiritual Gangster" with their logo.

The vibe of the company is fun, upbeat, positive, energetic, loving of life, full of gratitude and happiness. Its modern culture meets ancient practices of spirituality and wisdom.

Target Market(s)

Women, age 18 - 50, physically active (frequent fitness studios)

Industry/Entity Type

Fashion

Logo Text

Spiritualista

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Since this is a newly coined term, we would like to see logo designs that make it clear that the world is a culmination of the word “spiritual” and “ista”. Meaning the “spiritual” could be a different color or font than the “ista”. We want people to look at the word and understand how to pronounce it and get a sense of what it means.
• Want something creative and innovative. The documents attached are for inspiration but we really want something that hasn't been done before. We are open to any interpretation and are by no means married to any of the images in the attached documents.

Should not have

• No lotus flowers

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Files

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