Refresh
Utah Automotive Group needs a logo design
Want to win a job like this?
This customer received 137 logo designs from 34 designers. They chose this logo design from monstersox as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
US$150
-
137 designs
-
34 designers
Logo Design Brief
We need a timeless logo design for a used car dealership that will focus on reliable and clean used vehicles
We do not want images of cars, or checkered flags like many car dealership designs. The design should convey:
Quality
Reliability
Clean
Professional Service
Up-scale
High Standards
We prefer color schemes that are black/white/gray scale, earthy tones, or blues/greens...Please no bright red, oranges, or yellows.
This may also turn into a network of used car dealers across the state that join this group to sell cars.
Images that convey a networked group providing cars that meet excellent standards could be intriguing.
GIven the mountainous region of Utah, a mountain, or landscapes specific to Utah could also be incorporated into the design.
Updates
We've had some good ideas here. However, I haven't seen any ideas that convey that idea of a network of car dealers working together. One idea I suggested in the original posting was,
"This may also turn into a network of used car dealers across the state that join this group to sell cars. Images that convey a networked group providing cars that meet excellent standards could be intriguing."
Also, any mountain ideas should be fairly subtle and still maintain an upscale look.
I've found myself preferring, black and white, or grey scale. Or green and black and white, or blue and black and white, but I do not like a combination with green and blue and grey and black.
Thanks
Added Saturday, November 5, 2016
Target Market(s)
People buying cars in the $15,000k-50,000k price range. Not super high-end new ultra luxury vehicles, and not dumpy $3000 clunkers
Industry/Entity Type
Automotive
Logo Text
Utah Automotive Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity, must include business name "Utah Automotive Group" and include a logo that could be separated out and stand alone
Nice to have
- Could utilize the ACRONYM UAG, or UTAG and Utah Automotive Group.
Should not have
- shapes of cars, sun bursts, checkered flags, or cartoonish images