• US$150

• 79 designs

• 31 designers

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Logo Design Brief

Need a logo design for a mini supermarket located in the Washington Height New York area. The market will be the first of a future chain operation that focuses on "revamping" the bodega concept in NYC. Offering a small convenient corner neighborhood market that has a full line of natural and organic produce, groceries and prepared food.

The bodega is a microcosm - there's such a variety of things that reflect the variety of the city's people and interests and cultures that you can find all in one store. At bodegas - somebody actually knows you - or how you take your coffee - in a city wher you can really be anonymous. The bodega is the corner store that makes neighborhoods tangible. This is what we want the branding to reflect but in a new age fashion.

The logo needs to represent the vibe of the area so some research or familiarity with the Washington Heights/Hudson Heights NY area would be recommended.

The market will be lively - with an emphasis on produce, organic and fresh read to eat foods.

It will offer a wide array of fresh, high-quality perishable foods including an extensive organic and local produce selection, sustainably rated seafood, organic and grass fed meats, and chef-prepared entrees, salads, and sides. We will offer more than 400 domestic and imported cheeses, along with a wide selection of wine and spirits and beer. Our artisan bakeries will feature some of the finest breads and sweets, and our coffee and juice bars will offer organic coffee and all-natural juices and smoothies. The market will also offer a full line of organic, ethnic, specialty and conventional grocery products so you can find everything you need in a 4,000 sq ft space.

The team is committed to offering our guests both conventional and specialty products that satisfy the needs and desires of every lifestyle (organic, local, gluten free, non-Gmo, vegetarian, vegan, raw, dairy free, fair trade, ethnic, low sodium, sugar free, imported and heart healthy) along with a wide variety of fresh perishables.

There will be a large offering of prepared foods made on premises - that will include, dips, salads, pasta entrees, meat entrees, fish entrees and a wide selection of sides.

The selected name for the market is The Heights Fresh Market but that is open for discussion. We also need a slogan to accompany the name.

Target Market(s)

Washington Heights NYC residents looking for fresh, organic and conventional foods.

Industry/Entity Type

Retail

Logo Text

The Heights Fresh Market

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo that can work easily on awnings, shopping bags, uniforms, menus, marketing material etc.

Nice to have

• Slogan

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Files

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