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Fight Deflation with Seasonal General Merchandise - Far East Brokers & Consultants, Inc.
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This customer received 50 advertisement designs from 12 designers. They chose this advertisement design from raigraphics as the winning design.
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US$150
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50 designs
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12 designers
Advertisement Design Brief
We are looking to create a Business to Business Advertising Concept that will appear in various trade publications within the US Supermarket Industry. The final concept will be adapted to be used in print, digital and direct mail mediums. For purposes of your submissions, please design as if it is for a 8.5" x 11" (vertical) print ad.
Using the creative elements and images attached for direction and inspiration, please submit your best concepts. The high resolution images shown have already been purchased from a stock photo house with the rights to use them for this campaign. While we like these images as well as the headlines provided, feel free to add your own suggestions or creativity if you wish.
Primarily, however, we'd like you to take the existing headlines and images and build off of them, incorporating solid use of font/text treatment and improving upon overall layout of the ad so that the end result is professional and engaging to the audience.
A note about the concept: Far East Brokers supplies US Grocery Store Chains with Seasonal General Merchandise. Currently and for the foreseeable future, grocers are battling the effects of deflationary pricing on key commodities such as Eggs/Dairy; Meat; Produce, etc... The result of this is that grocery prices are significantly lower than last year. While this is good for the consumers, it is not ideal for the retailers as they are making fewer sales and profits while selling the same or more product. The products Far East Broker's sells to these grocers can help the retailer offset these lower prices by adding "incremental" sales and profits to the retailer. Our products range from items like Christmas decor and gift wrap, to outdoor items like patio furniture and grills. We are focusing on the Christmas theme because the ads will drop starting late November.
Target Market(s)
Senior Buyers and Top Executives at US Based Grocery Store Chains.
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See Project Description
- Open to all colors and fonts.
Nice to have
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Should not have
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