Heavy Equipment Rental Company Looking for Attractive Sign Design
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This customer received 27 signage designs from 9 designers. They chose this signage design from WanWan as the winning design.
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Signage Design Brief
We need a new sign for our forklift rental company in Southern California called Construction Forklift Services. We also sell, service and move forklifts and other equipment, but forklift rentals are our main business. Our old sign on the street is deteriorating quickly. I've attached a photo of the old sign - it is approximately 52" high and 48" wide, but may be made 6" or so taller if needed. The old sign is included more to reference the information than the design - the old design definitely has issues (no DesignCrowd at the time). The smaller sign reading Gradall dealer is not needed. We want the sign to be simple, clean and easy to read, but of course also attractive and professional. We would like the same information on it as is on the previous sign, but it may be re-arranged. The number 2200 is the street number. Here are the essential elements:
2200 (street number)
Construction Forklift Services (business name)
714-751-5691 (phone)
www.constructionforklifts.com (website)
Forklift Rentals and Sales (main businesses)
If possible, we would like the names of our 2 primary brands:
Gradall and Komatsu Forklifts
Although, if there's no way to implement them nicely, then we can leave them off.
Target Market(s)
Industrial, Construction
Industry/Entity Type
Construction
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold, clean, easy to read, with the necessary information.
Nice to have
- Our main machines are all painted blue, so some blue in the design would be nice. In our industry, Gradall forklifts and Komatsu forklifts are two different brands but have good reputations. It would be nice if we can include them in the design, although a nice design is more important than including the brand names.
Should not have
- Small or difficult to read text. Colors or fonts that are too playful.