• €110

• 111 designs

• 42 designers

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Logo Design Brief

We want to create a logo for Angel Academy. Angel Academy is a training program for angel investors, where they will be taught the basics of investing. The logo should include the words “Angel Academy”. The target group for the course is working professionals, who are going to invest in early stage companies.

It can have some color, but it should also work in black and white (as it will be used on printed materials, too). The logo will be used in official documents, so it should evoke some seriousness. That being sad, it could also be a little playful (maybe with a little pictogram).

The logo should also demonstrate trust (so blue would definitely work).
http://www.valuewalk.com/wp-content/uploads/2016/08/The-Psychology-Behind-Logo-And-Color-Choice-Image-1.png

Target Market(s)

Investors, professionals later in their career
The other group that will be exposed to the logo are early stage startups

Industry/Entity Type

Finance

Logo Text

Angel Academy

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It should contain the full name of Angel Academy (no AA abbreviation)
• preferably a minimalistic but interesting font - something that will appeal to both investors and startups
• It should be serious but also express the thrill of starting a business

Nice to have

• nice little pictogram next to the logo (but we are still a serious educational institution)

Should not have

• no abbreviation (AA)
• no curls or cursive