brosson to urban wood floor products

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This customer received 158 logo designs from 58 designers. They chose this logo design from VisualFlava as the winning design.
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Logo Design Brief
we currently have a company called "brosson company" that services the hardwood floor industry. we sell everything that you need to install your wood floor. we do not do the installation. we also repair floor equipment. we need a new name and logo that will direct more traffic to our website and store. the new name will be "urban floor products". we prefer modern, timeless design rather than traditional. our slogan is "flooring solutions from start to finish". the slogan does not have to be included in the logo...it can just be put on our website and/or printed material if its too much text...any questions you have i'd be happy to answer via email. thank you!!
Target Market(s)
flooring contractors, homeowners
Industry/Entity Type
Flooring
Logo Text
urban floor products
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- i attached an example of modern text...not necessary to use this exact one...just to give you an idea.
Nice to have
- something flooring related
Should not have
- no reds or purples...definitely prefer grayscale or earth colors