Sports technology company seeks logo refresh and redesign

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This customer received 248 logo designs from 77 designers. They chose this logo design from CreativeWing as the winning design.
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Logo Design Brief
We need a new logo design for our company. We're business-to-business (B2B) and not consumer facing (B2C), so looking for something more professional. We're a technology company that specialises in providing sportsbooks with innovative sports betting data and products (all proprietary). Want to have a text based logo but also want to incorporate a symbol/icon/graphic that can distinguish our brand. We also need to be able to convert logo into a "Powered by" format as this gets placed on client sites underneath the content we are providing them. Want to maintain colour scheme of existing logo and website (www.digitalsportstech.com). Don't want logo too wide. File attached shows an option for font and text layout
Target Market(s)
E-gaming / sportsbook operators
Industry/Entity Type
Business
Logo Text
Digital Sports Tech
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Full text name
- Icon/symbol/graphic that distinguishes our brand but has to fit nicely with the text - i.e. want the company name to dominate the logo, not the other way around