• US$150

• 117 designs

• 41 designers

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Logo Design Brief

Looking for different looks on a logo for a new home community that will open early part of 2017. The community name is "Domani" (Italian word meaning "Tomorrow" which for our target audience represents "adventure, travel, freedom and fun.) is being built in the Palm Springs, California area, which is located in the desert region of California, about 100 miles East of Los Angeles....This community is being built as an "Active Adult" community, meaning that it is "age" restricted for people 55 years or older. Key word though, is "active".....These are not home buyers looking to sit around all day and watch TV.....They are active in golf, swimming, tennis, bicycle riding, etc.......The buyer profile of these new homes is an upscale, financially well-off, mostly retirees from colder climates of the United States and Canada, that are looking for a "winter" home to spend 4-6 months in the warm desert climate that is Palm Springs. The homes being built have a "Tuscan" style of architecture to them.....All the homes are "single-family", detached style homes......The logo will be used on brochures, newspaper ads, stationery, etc...so it has to work well in both large and small environments.

Target Market(s)

Target market shown in "Project Description" above.

Industry/Entity Type

Community

Logo Text

DOMANI

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Looking for "tasteful" colors as this is an upscale buyer profile......Incorporate "desert" colors if possible.....Logo has to stand out in newspaper and magazine ads so logo should have background or frame to encapsulate the word "Domani"

Should not have

• Should not be edgy or trendy.......This is a logo that will be around as long as the homes are standing so it needs to be timely and wear well within the community.