Design the logo of our fishing lure company

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This customer received 92 logo designs from 34 designers. They chose this logo design from ShadowcasterStudio as the winning design.
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We would like you to improve the existing logo of our fishing lure company called "RonZ Lures - Performance Soft Baits." As our company grows we want a new logo that better portrays us a big player in the industry. The present version is not very symmetrical and needs help. Please see our website to get a vibe on our product : www.ronzlures.com. No limitations : improve upon one of our existing designs or create something completely new and different.
Target Market(s)
Fishermen ages 18 to 55
Industry/Entity Type
Sporting Good
Logo Text
RonZ - Performance Soft Baits
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must look good on product packaging but also marketable on apparel, particularly with younger, male demographic.
Nice to have
- I've attached the original company logo and a newer one. Perhaps a combination of the two. Must have one of our lures in the logo. You can use our lure in a straight line such as the color logo, or add some action or wiggle to the tail.
Should not have
- Too many colors. Printing costs need to be economical