• US$200

• 208 designs

• 63 designers

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Logo Design Brief

Watchperks needs a corporate logo which will be integrated into their website, watchperks.com.
Watchperks is a Luxury watch company that provides employee benefits--we work with select companies (and other pre-selected groups like retired and active armed forces personnel) to offer unworn, name brand luxury watches at substantial discounts of up to 50% off retail prices. These watches retail anywhere from $2,500 to $15,000 per watch and the watches are sold at steep discounts with actual purchase prices after discount of $1,500 - $10,000.

All watches are unworn, complete and come with 22 month factory warranty. These are the same current model watches available for purchase at authorized dealers and brand boutiques in shopping malls around the country. The watches will be purchased through a special members-only private access website with fully integrated checkout and shopping cart capability.

Due to the exclusive nature of the deals and extremely limited quantities, purchase quantity is limited to (1) watch per person per calendar quarter however participation is open to friends and family members of the employee or group member, all they need is a group issued password to access the site and purchase a watch.

The watchperks logo should communicate the following values
-Luxury modern swiss mechanical (not digital) watches from brands like Breitling, IWC, Omega, Oris, etc.
-Trust combined with authenticity, confidence, convenience and value
-Exclusivity – special and unique deals available to members of select employers and groups
-A partnership between watchperks and select companies is a benefit/perk to their employees, its an employee 'perk'
-watchperks is a pre-approved, fully-vetted and trusted employee benefits partner
-wachperks offers A great employee perk for employees who appreciate high quality luxury watches at a great discount unavailable elsewhere, discount, saving money, etc.

Target Market(s)

The target market of people who will purchase these watches is primarily Male, working in white collar executive positions, ages 25-50 with incomes in excess of $70,000 per year. pilots, engineers, professioanls, executives, sales professionals, managers, etc

Industry/Entity Type

It Company

Logo Text

WatchPerks

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• IMAGE, ICON OF MECHANICAL WATCH WITH TIME SET TO 10:10
• WORD ONLY LOGOS WITH NO IMAGE OF WATCH WILL BE AUTOMATICALLY REJECTED!!!

Nice to have

• Logo should communicate:
• corporate, trust, security, authenticity, luxury, mechanical sports watches.
• feeling of partnership, iconic luxury (mechanical watch), savings, value, quality, exclusive members only program

Should not have

• NO DOLLAR SIGNS IN LOGO
• NO WORD ONLY LOGOS
• NO DIGITAL WATCHES
• NO SMART WATCHES
• no brand names, no comics, cartoons or characters, must have watch icon in logo