• A$140

• 14 designs

• 6 designers

Flyer Design Brief

Melbourne Summer Guitar Concert Series

We are launching a classical guitar summer concert series called Melbourne Summer Guitar.

We need a DL sized color brochure to letter-drop at hotels and hostels to catch the eye of a weary summer tourist.
Classical guitar music is often an acquired taste so our performers, the best local talent, will be modifying their program to includes a Beatles medley, maybe “Bohemian Rhapsody” from Queen and other modern movie hits transcribed for advanced classical guitar. Our brief to the guitarists is “think like Andre Riue” when selecting and playing the program.

We are targeting to a broader tourist audience who may be visiting Melbourne for the Australian Tennis Open.

Its also important that the design of the brochure catch the eye in a hotel brochure rack. Regularly brochures displayed in these situations only see the top half of the brochure.

We need to include the following information on the DL brochure. Not all information needs to be above the brochure line (see above comment about hotel brochure racks).

Melbourne Summer Guitar Concert Series
Featuring local award winning classical guitarists playing traditional Spanish and popular music.
12 consecutive nightly concerts
Monday 16th January 2012 to Friday 27th January 2012
Ross House, 247 Flinders Lane, Melbourne
Book ahead online at www.melbournesummerguitar.com.au (booking fee applies) or buy your ticket at the door. Ticket booth closed 5mins prior to concert commencement. Tickets $40/$25 full-time/student.
Enquires call +61 433 645 859

On the reverse side, we need a stylised map (not detailed) of the walking path from Melbounre’s Flinder St Railway Station to the Ross House concert location. Also include Degraves St and note it as Degraves St Fine Dining. Please go to GoogleMaps to look for this.

Updates

To all designers

1. Classical Guitar - be sure to represent the shape of a classical guitar correctly. See www.classicalguitar.co.uk or www.burguet.com just to see the shape. One of the designs I really liked had an electic guitar played "jimi hendrix" style, so this just cant be used.

2. The classical guitar is played in a seated position. Search on youtube (say for John Williams Classical Guitar) to see how the guitar is held.

Despite we're looking for a summery, light and slightly funky look, some of these stylistic characters are part of the world of classical guitar.

3. Also, some designs have been really good, but could not be put into a hotel/hostel brochure rack because they dont stand out. Remember when you're at a hotel all these tour guide brochures are stacked in front of each other, so only the top half of any brochure is showing. We've got to get our audience to reach for our brochure amongst all the other bus tours, river cruises, hot-air balloon trips and walking tours! Make sure that a guitar shape is toward the top of the brochure.

4. We're more attracted to simple designs that can be seen from say 2-3m away - usually the distance from the reception desk to the tourist brochure rack!

Thanks

Karla

Added Wednesday, December 07, 2011

Project Deadline Extended
Reason: We have added some further design guidelines about representing the shape of the classical guitar and how it is held - as some designs have come through that look like a electric guitar being played by a player walking around on a stage. The classical guitar is the more traditional shape and is played in a seated position. A couple more days are needed for some designers to make adjustments. Thanks Karla
Added Wednesday, December 07, 2011

Industry/Entity Type

Movie