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Brand Re-Design starting with a new logo. Current name change to DFS.
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This customer received 88 logo designs from 33 designers. They chose this logo design from Marius Costea as the winning design.
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C$150
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88 designs
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33 designers
Logo Design Brief
We would like to change our branding/logo to better reflect where we are today and the types of clients we work with now. Previously we would have been a financial planning firm and financial advisor. now we work with higher net worth individuals and business owners. We are specifically working with families who have investable assets of $15 Million and up.
Attached a copy of our current logo.
Current company name is Dedicated Financial Solutions. But in order to heighten the look change the name to DFS. Additional words after DFS should be either Private Wealth, Wealth Transitions, Private Wealth Transitions, or we are open to other suggestions.
Butterfly should go away and possibly something else and maybe just darker colors so it seems richer and more prestigious.
It should also be precise, conservative, and serious.
Target Market(s)
Multi Million dollar families who have amassed wealth over the years and want to protect it today and pass it on to the next generation efficiently.
Industry/Entity Type
Financial
Logo Text
DFS and then open to ideas beyond that.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- High end feel.
Nice to have
- simple and clean
Should not have
- shouldn't be cluttered
