• US$200

• 37 designs

• 12 designers

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Logo Design Brief

I need a logo design for a new resale clothing store in Orlando featuring gently worn brand name clothing in current styles. The store is geared to teens and young adults but I want people to know everybody is welcome and all styles will be considered. The vibe will be a casual, surf atmosphere but I want people to know it is not a surf shop.

I would like to see the logo with a large wave (like one that can be surfed on) coming out of the "W" in the name. I would also like to see a red hibiscus flower somewhere on the logo or some type of girlie aspect. I see green and blue in the logo, preferably keeping the words all the same color. Maybe a longboard surfboard as the background with "2nd Wave" on it? Maybe no surfboard and just the name itself with the wave and flower? I prefer not to have any people in the logo.

My tag line is "Save the planet - Recycle your clothes" so it would be nice to try and tie "green" or recycle into the logo in a subtle way if possible.

I'd like to keep it simple as it will be my signage.

Target Market(s)

Guys and girls ages 13-30ish

Industry/Entity Type

Clothing

Logo Text

2nd Wave

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wave (like a surfing wave - a "tube"), hibiscus flower or something girlie to balance out sexes - 2nd Wave should be spelled like that - not "Second"

Nice to have

• simple design, easy to read - would love to see the wave somehow incorporated with the title or the "W" or "e" but not absolutely necessary.
  
  If you can include my tagline in a non-chalant way or some type of recycle indication - not absolutely necessary either but would love to see what people can come up with

Should not have

• no people please!

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Files

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