4WD Automotive business needs simple, professional logo

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This customer received 5 logo designs from 3 designers. They chose this logo design from dezignatedezigns2000 as the winning design.
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We need a professional looking but simple logo for our business. Something similar to the attached but preferably with a different font. We would also like it to be a shade of orange instead of blue, something that reminds you of a sunset or maybe a burnt orange. Must be clean and professional looking, nothing too complicated.
Target Market(s)
4WD enthusiasts
Industry/Entity Type
Automotive
Logo Text
Roberts Traction Technologies
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Orange as main color.
- Simple and clean looking.
Nice to have
- A picture logo incorporated into the design rather than just text. Possibly gears, tyre tracks etc. Please keep it simple though.