• US$390

• 29 designs

• 8 designers

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Packaging Design Brief

THUMP is a 8-minute, fast-acting, chewable form of Viagra

Description of Product Packaging
The name THUMP was specifically chosen because it describes the sound of sex and has the word 'hump' in the name. The THUMP logo is the actual letters, cracking the ground with such force that it shatters the foundation. The sides of the letters are pulsating to mimick the pulsating male genitalia. The marketing for THUMP should be geared towards male consumers -- specfically, younger men who will use this product for recreational purposes.

1) The word Thump needs to be on each side of the box
2) Remove all pictures and focus on the product not the people
3) Main Focus should eye catching.

I would like you to design the packaging for the following receptacles:
1) Sample pack (contains 1 pill)
2) Standard box (contains one 10-pill blister pack)
3) Bottle / Box (contains 20 pills)
4) Bottle / Box (contains 50 pills)
5) Bottle / Box (contains 100 pills)
ANY HELPFUL CONTENT YOU WANT

Target Market(s)

Men 18 to 100

Industry/Entity Type

Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please incorporate the logo on each side/panel of the packaging.
• Please make sure the design includes spaces for the barcode and the dosage information.
• Slick, cool young focus design.
• No to sexual to cause embarrassment to buy.

Nice to have

• Since THUMP is a double-entendre, the tagline and copywriting should have a sense of playfulness and a sense of humor.

Should not have

• I do not want erotic images of couples on the packaging. Other images are acceptable as long as they are not lewd in nature.

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