New skincare company needs a LOGO design UPDATE --- bareVitamins

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This customer received 232 logo designs from 87 designers. They chose this logo design from Ven* as the winning design.
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The word "Purity" looks like some other brands. So we now decide to have other name called "bareVitamins".
We need a logo design for a new company based in Sydney. Slogan is 'true to nature'.
We use native ingredients to make skincare products. One of the native ingredients that we use is Kakadu Plum(native Australia fruit) from Northern part of Australia.
Our target market is high-end consumer, above average income group, age between 30-45.
Updates
Project Deadline Extended Reason: The word "Purity" looks like some other brands. So we now decide to have other name called "bareVitamins".Please check out the updated brief for your reference.Thank you very much. Added Tuesday, December 6, 2016
Target Market(s)
high-end consumer, above average income group, age between 30-45.
Industry/Entity Type
Skin Care Product
Logo Text
bareVitamins / True to Nature
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Upmarket
Requirements
Must have
- Just simple word design.
Nice to have
- nice to have Logo design