• A$150

• 157 designs

• 40 designers

---

Logo Design Brief

Product/service/brand name:
Product: surf board wax conveniently delivered monthly.
Service: A subscription/membership to the product will provide customers with surf board wax delivered monthly to their door. A standing order is supplied on a regular basis and payment is deducted from their credit card.
Brand Name: Board Wax Co.
Unique Compelling Competitive Advantage: surf with convenience

Key objectives:
To create a brand logo for the new business.

Marketing objectives and target audience:
The business is an online based company, with no bricks and mortar.
The marketing objectives are to connect with the target market and grow the business from a referral based system by rewarding the referrer with credit to the subscription.
The business will attract target market from a mixture of traditional surf media channels and channels from other various sport, lifestyle and travel media.
To grow 1,000 members to the board wax co in 2017.

The primary target market is male, 25-34 age group, professional/white collar worker, based in Sydney.
They live in the city and have difficulty accessing surf board wax on a regular basis because they are time poor, they forget to buy a supply and there is difficulty accessing the traditional stores that do sell the board wax.
They try to squeeze in a surf before or after work during the week and they surf most weekends. Approx. 2-4 times per week.
They ride the latest high performance short board- slater designs or Hayden shapes
They drive an SUV or station wagon, travel overseas for surf travel annually.
They casually follow the World Surf League tour on line and watch the comps from their mobile or iPad in between work.
They stay updated on recent swell forecast and view surf cams from these sites which also provide the latest news in the sport/culture locally and overseas from sites including coastalwatch.com.au and swellnet.com.au.
They access a lot of information on their smart phones, but also have a laptop or tablet for work and communication.
When they are not surfing, they like to drink craft beer, interested in whisky/craft spirits eating at the latest bars, restaurants and cafes.
They are active on social media platforms face book and Instagram, but not addicted to snapping pictures of every moment in life.
Surfing is a sport, but also a lifestyle and keeps them fit mentally and physically.

The secondary target market is a mix of male 75%, female 25% 25-45 age group, lives on the east coast of Australia in metropolitan areas, surfs on a weekly basis, rides a variety of boards from high performance short board, twin fin to long boards.
They are employed in a creative industry or service industry with an average $65K+ salary, enjoy overseas travel on a budget, active on social media Facebook, Instagram, shares their lifestyle of healthy living semi regularly. Conscious of the environmental issues and sustainability of the ocean, semi active with following political/environmental causes.

Scope:
Present five (5) options for a brand logo for the board wax co to select one (1) of the options as the final product branding.

Each option should have a set of two (2) logos.
Logo 1 to include the full branding of the business name and the Unique Compelling Competitive Advantage (UCCA): surf with convenience

Logo 2 an abbreviated branding of the business e.g. BWC
Both logos to be used on the website, social media, online advertising and printed on packaging (small to medium parcels) and a rubber stamp approx. A7 size and business cards.

Include the full business name: Board Wax Co
Include UCCA: surf with convenience

Format:
Create one (1) set of two (2) logos.
Design and deliver the logos in AI working files for future use by a graphic designer and also format in jpeg files, suitable for use online for the website, social media and also in print for packaging- envelopes to small parcel size, business cards and printed flyers, brochures/POS.
The quality of paper for printing will range from standard 100-300 gsm paper, business cards, on sticker labels, some logos printed on grease proof wax paper and also on brown recycled rigid card envelopes.

Design Project plan:
Deliver the designs to the email address boardwaxco@gmail.com by close of business, Friday 6th January, 2017, Sydney, Australia.

Target Market(s)

The primary target market is male, 25-34 age group, professional/white collar worker, based in Sydney.
They live in the city and have difficulty accessing surf board wax on a regular basis because they are time poor, they forget to buy a supply and there is difficulty accessing the traditional stores that do sell the board wax.
They try to squeeze in a surf before or after work during the week and they surf most weekends. Approx. 2-4 times per week.
They ride the latest high performance short board- slater designs or Hayden shapes
They drive an SUV or station wagon, travel overseas for surf travel annually.
They casually follow the World Surf League tour on line and watch the comps from their mobile or iPad in between work.
They stay updated on recent swell forecast and view surf cams from these sites which also provide the latest news in the sport/culture locally and overseas from sites including coastalwatch.com.au and swellnet.com.au.
They access a lot of information on their smart phones, but also have a laptop or tablet for work and communication.
When they are not surfing, they like to drink craft beer, interested in whisky/craft spirits eating at the latest bars, restaurants and cafes.
They are active on social media platforms face book and Instagram, but not addicted to snapping pictures of every moment in life.
Surfing is a sport, but also a lifestyle and keeps them fit mentally and physically.

The secondary target market is a mix of male 75%, female 25% 25-45 age group, lives on the east coast of Australia in metropolitan areas, surfs on a weekly basis, rides a variety of boards from high performance short board, twin fin to long boards.
They are employed in a creative industry or service industry with an average $65K+ salary, enjoy overseas travel on a budget, active on social media Facebook, Instagram, shares their lifestyle of healthy living semi regularly. Conscious of the environmental issues and sustainability of the ocean, semi active with following political/environmental causes.

Industry/Entity Type

Product

Logo Text

Board Wax Co. Surf with convenience

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• the full name of the business and include the Unique compelling competitive advantage (surf with convenience)

Nice to have

• symbol or image suggesting the nature of the business.
• something suggesting the business is playing in the surfing/nature/sport/fitness lifestyle area
• use of colours suggesting of nature/the ocean, natural colours.

Should not have

• traditional surf logo graphics/designs colours
• un-natural colours

---

Files

Download all files - 0.5 MB