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PEN CX - An exciting new consultancy which helps organisations do the right thing for customers!
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This customer received 192 logo designs from 43 designers. They chose this logo design from Selvee as the winning design.
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£110
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192 designs
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43 designers
Logo Design Brief
We need a logo for a new, global, specialist customer experience consultancy called PEN CX (The CX stands for Customer eXperience). Our purpose is to enable and inspire organisations to deliver their ideal customer and colleague experiences to achieve engagement and loyalty of both customers and staff. We exist to serve businesses in all sectors across the globe.
We are an off-shoot of an existing management consultancy, PEN Partnership (www.penpartnership.com), which serves just the financial services sector. For reference I have uploaded the logo for this business.
We would like the new logo to reference the existing PEN partnership logo in someway so that it feels part of the same 'family', however we would like to also demonstrate factors which give PEN CX its own identity through our purpose (described above) and values (described below)
The values of PEN CX are -
Integrity - Acting in the right and fair way
Honesty - Being transparent and straight forward, always speaking our minds and not hiding behind jargon
Fun - Life is too short, lets enjoy the journey
Passion - We care about and love the work we do
Quality - Always deliver to the highest standards
Together - We work collectively, together we are stronger than the sum of our parts
We have 4 components to our service provision - Consultancy, Assessment, Acadamy and Resourcing
Please consider suggesting different versions of the logo to be used on web, email sign off, social media, powerpoint.
With the logo please also suggest a simple colour palate which can be used across all of our materials
Updates
Project Deadline Extended
Reason: I am waiting for one more submission from a particular designer. If I have not been in touch with you directly in the last week please DO NOT submit a design, I'm afraid you would not be making a good use of your time.
Added Thursday, January 5, 2017
Target Market(s)
All sectors globally - Customers are more likely to to be large businesses / corporate companies
Industry/Entity Type
Business Consultant
Logo Text
PEN CX
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like the new logo to reference the existing PEN partnership logo in someway so that it feels part of the same 'family', however we would like to also demonstrate factors which give PEN CX its own identity through our purpose and values (described in project description)
- Ideally this will be through a creative use of all or part of the existing PEN partnership graphic held in the logo.
- Would like the fun component of our values to come through by a playful use of different colours within the graphic and wording.