• US$150

• 110 designs

• 32 designers

---

Logo Design Brief

Our company is called "Driving Pants Productions". We shoot videos for companies like Audi, Lexus, and McLaren — see www.drivingpants.com — emphasizing speed and beauty of the cars. We're looking for a static logo that is easy to read, but conveys a sense of movement and confidence. It can incorporate a design element, but the typography should be the main element. Don't just think of cliched car design motifs: Think beyond just shiny metal or car tires, please. In many way, simplicity and strength are best.
The main text says "Driving Pants Productions", but in some instances we'll have text underneath that reads: "Automotive storytelling". We'd like to see examples with and without that second line.
The winning logo will live on the website and letterhead, etc, but may eventually be incorporated into a moving "stinger" at the end of our videos.
Thanks so much! We're excited to see your designs!

Target Market(s)

Marketing and PR agencies, car companies, media companies.

Industry/Entity Type

It Company

Logo Text

Driving Pants Productions / Automotive storytelling

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Bold, highly readable typography.

Nice to have

• We like bold color. Oranges and yellows are welcome.

Should not have

• Bad automotive cliches. No burning tires, etc.