Pet World Pet Shop & Community Logo Design Brief
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Logo Design Brief
                            We are looking for a logo to be designed for our new business PetWorld. This business will be used to sell pet food and pet related products for the primary pet categories.  We offer a more personalised service, a community of users to help provide guidance, advice, and our products.
The logo should ideally:
-	Try and capture a human animal bond without specifically honing in on any one pet category (dog, cat etc). 
-	Work on several coloured backgrounds (dark & light)
-	Not be too intricate to avoid issues when it comes to printing on a number of items at different sizes. 
-	Not use too many colours or be monotoned 
                        
Target Market(s)
Target: 
Primary – 
-	Devoted pet owners
-	Individuals looking at purchasing products for their pets. 
Secondary – 
-	Pet enthusiasts who love their pet and which to consistently purchase the best pet products at competitive prices. 
Additional – 
-	Individuals looking at purchasing a pet. The information on the site should help them know what pet would suit them but also let them know what they need to buy to keep their new friend happy and healthy. 
Target Audience insights
Individuals who seeks to manage the overall health of their pet, the pet is a much-loved member of the household. They value expert opinions and information, typically can be very brand loyal and may be price sensitive.
Industry/Entity Type
Pet Shop
Logo Text
Pet World
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.