Web Design Project - New Hampton (Bar)

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This customer received 10 web designs from 4 designers. They chose this web design from Markowitz Design as the winning design.
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Web Design Brief
We need a website for a new wine bar/hotel opening in Sydney's Kings Cross area. The concept is a rustic Australiana bar. We intend to use raw materials (sandstone, rusty metal etc) and lots of greenery/plants. It is set to be stylish and accessible to a young and middle age clientele.
The idea is to bring the outside inside.
The venue can cater for 450 people and is in one of the major nightclub strips in Australia. The demographic differs from celebrities to backpackers.
Updates
Project Deadline Extended
Added Monday, November 04, 2013
Project Deadline Extended
Added Monday, November 11, 2013
Project Deadline Extended
Added Wednesday, November 13, 2013
Target Market(s)
We are targeting 23yr - 40yr olds.
Industry/Entity Type
Hotel
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- What I want is a design to reflect is the fit out of the bar. We would like to see a rustic design to reflect the theme of the bar. The theme behind the fit out will be "bringing the outside inside" with lots of plants, wet walls etc.. There will be exposed brickwork, sandstone, timber and rusted steel with laser cut designs throughout the venue.
Nice to have
- I've attached some 3D designs that the venue will be roughly based on.