Logo design for telecommunication equipment vendor «Telera».

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Task description: New logo for Russian-based telecommunications equipment vendor that develops and markets networking products (routers, switches, PBX, software-defined networking technology and network function virtualization), system solutions.
What are the top 3 things we would like to communicate through our logo?
Telecommunications company – hardware and software development company whose products allow buyers to provide telecommunications services for themselves or their customers (Internet access, telephony, Internet applications and communications)
Reliability and transparency - the logo and the brand should cause consumers a sense of confidence and security. The logo should be associated with openness and trust companies.
Innovation and tech. We develop new telecom solutions associated with the change of technological structure. Title «Telera» - telecom era. The era of new telecommunications solutions
Target Market: internet service providers, data centers, system integrators, enterprise-companies.
Look And Feel: Modern, innovative, open, flexible, reliable, secure.
Logo Styles of Interest: image and text.
Additional Logo Design Requirements:
The color scheme can be a classic for the telecom industry (blue) and / or demonstrating evolution (green and silvery-gray in color).
The logo will be used on a web site, in te the equipment manufacture, in the e-mail newsletters, product datasheets and presentations, exhibitions.
It is assumed monochrome printing logo.
The logo should not contain complex patterns. It should look like a simple and concise
Industry/Entity Type
Telecommunications
Logo Text
Telera. As the text is possible to use «networks» ( «Telera networks»), if there is no damage to the emblem.