• US$170

• 91 designs

• 29 designers

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Logo Design Brief

We remanufacture auto, truck, boat, motohome and industrial-application engines (since 1975; we're one of the industry leaders). We are launching a nationwide program to build a network of professional installers (ie, auto repair shops, fleet managing companies, etc.). Purchasers of our engines can select from installers based in/around their geographic locale.
We are looking for a logo that can be used as a window cling, embroidered patch and as an icon on websites, for instance.
Attached are our current logo; this is for reference and not a dictation of design direction. Feel free to visit our existing site of the same name for inspiration (site soon to be replaced by new site design)

Target Market(s)

1. Professional mechanics: auto, truck, marine, industrial, fleet, motorhome.
2. The above's clientele

Industry/Entity Type

Automotive

Logo Text

S&J Engines Certified Installer

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A look, feel of 'honesty', competence. Trustworthiness.

Nice to have

• Dovetails/compliments existing SJE logo. This is to look like a badge of honor (of sorts), a 'stamp of certification', "you can trust this business"
• Idea: our business is 100% USA. This plays well with our clients, both retail and jobbers. So does a quasi-military look, if not overplayed
• Idea: our environmental waste for a year can fit into a coffee can. We are extremely enviro-friendly.

Should not have

• Too much detail, wording. Bold is nice, aggressiveness is not.

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Files

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