Internal ICT Department Logo for a School

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This customer received 66 logo designs from 22 designers. They chose this logo design from SilverFire as the winning design.
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Logo Design Brief
We need a logo for a new ICT service section that is being setup within our school (a K-12 private girl's school).
The idea for this service area is modelled similarly to Apple's Genius Bar concept. It's a place where staff and students can drop in to get ad-hoc support on their computer and software needs.
We ran an internal competition to name the new service area and the winning name chosen was "The Hive".
The area that this new service unit is going into is being redeveloped and we need an impressive logo that can be used in signage behind the front desk and on the new uniforms for the staff.
Updates
Project Deadline Extended
Reason: We will be extending the deadline on this due to the Christmas break causing some issues with getting decision makers together to finalise.
To all designers who have submitted so far, thank you for the great work and please understand you are still very much under consideration, just we won't have the time at the moment to finalise.
So for all who celebrate it, have a Merry Christmas! For those who don't, hope you have a great holiday season or time with your family and/or friends.
Added Tuesday, December 20, 2011
Target Market(s)
Students (ages 12+) and Adults (parents and staff)
Industry/Entity Type
Computer
Logo Text
The Hive
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, clean design. Recognisable.