• US$150

• 258 designs

• 68 designers

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Logo Design Brief

The name of the agency is Clutch Marketing based in eastern U.S. The name is inspired by "clutch" plays in sports (for example, a home run in the bottom of the ninth inning with two outs, two strikes, etc.)

Informally "clutch" means:

- To perform under pressure
- Being reliable in high pressure situations
- To grab and/or hold tightly
- A mechanism that engages the engine to the transmission

More informal meaning of clutch at http://www.urbandictionary.com/define.php?term=clutch

The owner is a huge sports fan and was initially thinking of a logo graphic which conveyed a countdown clock in the final seconds of a game when the "clutch" play is needed most (see example attached). Another idea was a clutch hit or catch in baseball (idea also enclosed). Some example photos for inspiration are enclosed.

Overall style preferred: clean, minimalist, active, and unique.
Color: Orange, black, grey and white are favorites, however, open to other options.

Industry/Entity Type

Marketing

Logo Text

Clutch, or Clutch Marketing

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Visualization of clutch

Nice to have

• Baseball style illustration of clutch play

Should not have

• No engine/transmission related clutch illustrations

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Files

Download all files - 1.8 MB