• A$150

• 15 designs

• 3 designers

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Logo Design Brief

We're looking for a strong, impactful logo for 'SCAD Research Inc Australia' to create awareness of SCAD and stand out from other, more established heart and health charities. SCAD (Spontaneous Coronary Artery Dissection) is an uncommon cause of heart attack that affects otherwise healthy, fit adults with no risk factor for heart attack - in simple terms a SCAD occurs when the coronary artery tears/splits creating a blockage which causes a heart attack. SCAD Research has recently been established by Aussie survivors (mostly in their 30s and 40s) more info at www.scadresearch.com.au.

Target Market(s)

Australians aged 20-50 who are fit and healthy and think you have to be overweight or have a poor diet or high cholesterol to have a heart attack

Logo Text

SCAD Research Inc

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This logo needs to work across different formats from online to clothing, so a lock up device would be ideal.
• The winning logo will be strong, optimistic and impactful

Nice to have

• We'd like the primary colour to be red & happy to have a different support colour
• We are open to the potential inclusion of a heart, heartbeat or map of Australia.

Should not have

• Old fashioned, overly masculine or heavy feel