Logo Design Project
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This customer received 12 logo designs from 11 designers. They chose this logo design from markiez as the winning design.
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Logo Design Brief
A logo is needed for a start up company. We provide chef contract services to restaurants, catering companies, retirement villages, golf clubs...pretty much anyone with a kitchen who needs chef services.
We are the agency acting as the middle man for our client (eg, the restaurant) and our chef contractors...we put the two together.
We are looking for a logo that comes across as being professional and a little elite (hence the name "Premier Chefs") and quite fresh - clean, simple lines. We want something modern, not old school chef. We wouldn't mind playing on the Australia aspect either (to a lesser degree)...not sure how that can be achieved, so we'll leave it up to you. It's a service industry, so we want to ensure our logo portrays professional service.
Insofar as a colour scheme goes, we are open to suggestions.
The one thing we do not want, under any circumstances, is the "running chef"...it's been done to death.
We've ticked both character and abstract to kind of leave it open a little for you...we're more than open to refreshing, new ideas as opposed to the usual chef cliches.
Target Market(s)
Hospitality industry - hotel owners, head chefs, catering company owners, event organisers
Industry/Entity Type
Catering
Logo Text
Premier Chefs Australia
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Something that identifies it as Australian
Should not have
- Definitely no "running chefs"...absolutely not.