• A$200

• 12 designs

• 11 designers

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Logo Design Brief

A logo is needed for a start up company. We provide chef contract services to restaurants, catering companies, retirement villages, golf clubs...pretty much anyone with a kitchen who needs chef services.

We are the agency acting as the middle man for our client (eg, the restaurant) and our chef contractors...we put the two together.

We are looking for a logo that comes across as being professional and a little elite (hence the name "Premier Chefs") and quite fresh - clean, simple lines. We want something modern, not old school chef. We wouldn't mind playing on the Australia aspect either (to a lesser degree)...not sure how that can be achieved, so we'll leave it up to you. It's a service industry, so we want to ensure our logo portrays professional service.

Insofar as a colour scheme goes, we are open to suggestions.

The one thing we do not want, under any circumstances, is the "running chef"...it's been done to death.

We've ticked both character and abstract to kind of leave it open a little for you...we're more than open to refreshing, new ideas as opposed to the usual chef cliches.

Target Market(s)

Hospitality industry - hotel owners, head chefs, catering company owners, event organisers

Industry/Entity Type

Catering

Logo Text

Premier Chefs Australia

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Something that identifies it as Australian

Should not have

• Definitely no "running chefs"...absolutely not.