• C$150

• 163 designs

• 49 designers

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Logo Design Brief

Storybrand Communications is a new company initiated by a seasoned marketing and communications expert with 20 years' strategic and senior executive experience in agency and client-side environments.

Storybrand helps clients to establish lasting and impactful relationships with customers and stakeholders through value-led and story-driven communications that leverage traditional and online platforms to tell stories in unique and engaging ways.

While we will focus on strategic-level services, Storybrand has the experience, expertise, and connections to offer tactical services to implement digital multimedia brand journalism/storytelling strategies for its clients.

Mandatories:
balance communicating "professional/solid/experienced" and "creative/digital multimedia storytelling/brand journalism"

Keywords:
- experience / expertise / capability / solid
- communication / relationships
- values / integrity / intrinsic qualities
- brand journalism and digital multimedia storytelling (social media, content marketing, audio recordings / podcasting, video, written content / articles / blogs, images)

Target Market(s)

1. Government clients with communications requirements related to various audiences including stakeholder accountability, peer/partner relations and providing services to citizens;
2. Non-profit Organizations with communication responsibilities to stakeholder, partner and client audiences
3. Corporate and small business clients looking to incorporate more meaningful message / resonance-based communication through brand journalism techniques that leverage multimedia and new media platforms.

Industry/Entity Type

Communications

Contact Information for Business Card

Lael Lund
Digital Storytelling & Strategic Communications Specialist
1200B Elm Street
Whitehorse, YT Y1A 4B5
c: 867.335.3227
e: lund@storybrand.ca
w: storybrand.ca
[Twitter icon] @storybrandcomms
[LinkedIn icon] www.linkedin.com/in/laellund

Logo Text

Storybrand Communications

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A balance between a professional feel and creative/modern/innovative flair
• - Must communicate integrity / down to earth / authentic / honest / real / values-based
• - Suggest journalism/storytelling and/or multiple platform digital communication mediums
• - Work well in color and B&W and reverse
• - Work for print and digital mediums
• - Must work well in different traditional and online designs / be easy to work with in print or for a website (i.e. not too wide, not too tall, not exclusively round)
• - Must work at smaller scale min. 1"wide
• - Icon or overall design/wordmark that translates well for use as social profile pic
• - (things I like but are not mandatories included in 'nice to haves' list

Nice to have

• - ability to understand the nature of the business by seeing the logo (nice to not need supporting copy bullets or tagline to understand what the business does - not a mandatory, but nice)
• - like the idea of a visual homage to traditional journalism i.e. typewriter (but incorp. new mediums or modern elements)
• - might incorporate icons representing multimedia platforms into mark/wording
• - might include a handmade/handwritten feel (each story is unique/authenticity/integrity/connection between the story and the teller/maker mark/old tradition of storytelling to connect people and define cultures)
• - business card - might include my photo (incl.) full flood, poss. reverse side
• - like idea of an icon/logo mark that can be used as a standalone graphic (i.e. profile pics or branded material), but the logo could be a wordmark too
• - might be letterpress / maker's mark style combined with modern media / creative twist
• - might utilize initials (suggestion of the inseparability of storyteller and story/personal/authentic/traditional origins of storytelling)