Japan Insider Needs Remarkable Logo Design for Tokyo Spark

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This customer received 181 logo designs from 40 designers. They chose this logo design from Nigel B as the winning design.

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Logo Design Brief

I need a logo design for a membership site I'm launching soon ( https://www.tokyospark.com ) where I'll help English speaking visitors enjoy Japan...

I'll be using the logo in the top header menu.

It should be designed with a hanko stamp like icon on the left -- making use of some kind of iconic thing from Japan: torii gate, sakura, etc... use your creativity here.

Here's a Google search for "Japanese hanko stamp" images to see a variety of ways the Japanese design their hanko stamps: http://bit.ly/2iMV2ro

I'd like it to appear as if it were stamped on paper... that slight texturing/fading, uneven-ness, and maybe a teeny tiny bit of ink splatter.

Here's a search for icons of Japan that might help: http://bit.ly/2iXQMmW

Then the words "Tokyo Spark" to the right of the hanko stamp.

For the words Tokyo Spark -- a font something Alegreya Sans Black (https://fonts.google.com/specimen/Alegreya+Sans)... replace the first "o" with a red circle (like a Japanese flag circle), but make it hanko stamp-like as well. Then give the "T" a tiny bit of a torii gate look (where the top of the T will end in slight angles).

I chose a font like that because the O's are very circular, it's heavy, and the T isn't too thin/tall for the rest of the characters. Space them close-ish together, but be careful with the KY as they tend to be closer together by default.

A transparent background is a must as I'll be using it over photos and video as well.

A beautiful, minimal logo that incorporates the hanko and shodo Japanese cultural references that meets the above spec would be amazing.

Be creative, but don't go overboard with the oriental theme.

If you want some Japanese themed illustrations for inspiration, here's a nice collection: http://shutr.bz/2iTc4op

I've also attached screenshots of the google search results.

Thank you for considering this project!

**** PLEASE do not submit multiples of the same design from different angles and backgrounds -- only needed on a white BG -- duplicate designs will be eliminated ****

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Updates

I thoroughly revised the brief today, adding much more detail and an image that might help understand more what I'm looking for. Thank you for all your hard work on this and I'll continue to refine things are more designs come in and my ideas sharpen on this project.Thanks!-- Chad Added Monday, January 9, 2017

Hello, I have come to realize that the Japanese shodo brush style for the word "Spark" in this logo is turning out to be more difficult to produce than I first imagined. Also, a couple other designs came in that look very nice without the shodo style "Spark" and they led me to change the brief.I've scrapped the shodo style requirement in the new brief. Instead I'll now be looking for creative uses of a font similar to Alegreya Sans Black for the words "Tokyo Spark"The square(ish) hanko stamp icon to the left of the words "Tokyo Spark" is still a requirement... and I want to reiterate that it should look like it was stamped on paper (slight fading, texture, splotching, etc...)I look forward to seeing what you come up with now that the crazy hard to produce shodo calligraphy isn't a requirement anymore.Thank you! Added Tuesday, January 10, 2017

Thank you for the awesome designs. I'll be making my picks soon. I really appreciate the hard work you put toward my project.
Added Monday, January 23, 2017

Target Market(s)

English speakers visiting, or living in Japan, who want to discover amazing local places to enjoy and learn a bit of Japanese to overcome the language barrier.

Industry/Entity Type

Tourism

Logo Text

Tokyo Spark


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

ec1f27
ffffff
000000

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - The logo must be short enough to use in the header of the site.
  • - A "hanko stamp" like icon using an iconic Japanese "thing" and a "stamped on paper" look -- with words "Tokyo Spark" to the right of the stamp
  • - Use a font like Alegreya Sans Black for the word "Tokyo" () -- however, the top of the "T" in Tokyo should have a hint of torii gate inspiration
  • *** The entire logo must be vector scalable so I can use it across different portions of the project without resizing issues (text and shapes in PSD is fine) ***
Nice to have
  • - Maybe an iconic Japanese thing such as sakura blossoms, Mt. Fuji, Tokyo Tower, Sky Tree... inside the red circle within the word "Tokyo".
  • - Maybe even multiple things that could be swapped out during various seasons (or randomly).
Should not have
  • - Don't overuse of the oriental theme -- some use is great, but not overuse.
  • *** No blurry design, no overuse of gradients/shadows. No aliased "stair-stepping" angled lines. And no hard stroke/borders ***

Files
Download all files - 6.7 MB
JPG
hanko Saturday, 07 January 2017 13:24:15
Saturday, January 7, 2017
Payments
1st place
US$150
2nd place
US$100
Total
US$250

Project Deadline
21 Jan 2017 17:17:31 UTC
Language

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