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Stationery & Logo | SwissRetreat - Swim Bike + Run Holidays in the Alps

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Contest winning design
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This customer received 62 stationery designs from 9 designers. They chose this stationery design from J. Saunders Creative as the winning design.

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  • Closed - Design Selected
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  • Budget £330
  • Number of designs 62 designs
  • Number of designers 9 designers
Stationery Design Brief

About SwissRetreat

SwissRetreat create inspirational swimming, cycling, running and triathlon holidays in the Swiss Alps and we need a designer to create an inspirational look and feel for our new company.

SwissRetreat guests will step off the rat race treadmill, slow down and revel in swimming, cycling or running in the beautiful Swiss countryside.

SwissRetreat training holidays: fitter, happier and in love with your sport. Guaranteed.

Detailed design brief attached (Word version has hyperlinks, PDF is smaller).

Deliverables

Logo
Letterhead
Word template
A5 Flyer template
See specific requirements in attached design brief

Look and feel

Swiss
Swimming, Cycling, Running and Triathlon
Swiss decoupage
Inspiring
Minimalist, clean, white space design

Challenging but attainable
Elusive and luxurious but affordable
Even gender split

Red & White
Black could be used for the decoupage symbols of swimming, cycling and running

Market segments ‘Symbols of Success’, ‘Urban Intelligence’ and ‘Rural Isolation’
See pen portraits in attached design brief

Our competitors are in France and Spain and we want to differentiate based on being a Swiss destination.

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Updates

Hi all - Project now guaranteed so looking forward to seeing your designs.


As an added motivation your design will be seen by 70,000 people at a trade show in January - a great way to start the new year.

Cheers,

Tom

Added Thursday, December 15, 2011

Hi all,


First a thank you to Wolf who has added some great designs to which I have provided feedback.

Second some general handwriting feedback, I think it needs to be curved, slanty and a bit sexy but needs to be readable too. For me the lower case ss's in the Lucida font can be hard to read for some people.

In the design brief there is a font from the bike company Rapha that I like a lot.

Finally if any one is viewing this and reading the brief and has any questions or issues please do let me know. For example the deadline could be extended, I realise it's coming up to holiday time, but maybe also this is a good project to help buy a couple of extra Christmas presents under your tree!

Cheers,

Tom

p.s. I will be able to provide feedback until Sunday afternoon European time, and will provide feedback to any entries submitted on Sunday afternoon ASAP on Monday or before if possible.

Added Saturday, December 17, 2011

Project Deadline Extended
Reason: Hi all, Design extended as it seems many of you are unavailable at the moment with Christmas looming. Best wishes, Tom
Added Tuesday, December 20, 2011

Project Deadline Extended
Added Monday, January 02, 2012

Project Deadline Extended
Reason: Hi all apologies for delay exhibiting at he moment has taken all time. Will try and do a feedback session tomorrow. Thanks in advance for your designs and your patience! Cheers, Tom
Added Tuesday, January 10, 2012

Project Deadline Extended
Added Tuesday, January 17, 2012

Project Deadline Extended
Added Friday, January 20, 2012

Dear all,


Firstly - thank you fro your designs and creativity.

I have now gone through all designs and given feedback to all designers. The designs that remain in contention should give everyone a steer to the designs I am liking.

For those eliminated please read the feedback and feel free to submit new design ideas.

I will be providing feedback in two batches every day this week (AM and PM Central European Time) and then selecting the design towards the end of this week or early next week with my business partner.

We have launched our website and social media accounts so please check them out for general look and feel of the brand that we'd like to create:

http://www.swissretreat.com/ 
http://www.facebook.com/SwissRetreat
http://twitter.com//SwissRetreat 


Thanks all for your designs and patience, as before I am now in the office all week and able to give very quick feedback.

Best wishes,

Tom

Added Monday, January 23, 2012

Hi all,


Many thanks for your input, creativity and contribution to this design contest.

The two winners have now been elected and I will be following up with them on the final designs.

Best wishes,

Tom

Added Thursday, February 02, 2012

Target Market(s)

Swimmers, Cyclists, Runners, Triathletes from the following Mosaic groupings: Symbols of Success; Urban Intelligence; Rural Isolation (see brief)

Industry/Entity Type

Training

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • Minimalist, clean, white space design

    A logo that is text based with the company name featured

    Handwriting style font for company name

    Handwriting font that is slanty, curvy and sexy but still nice and readable

    Web logo that is small in terms of KB for quick page load speed

    See look and feel and mood boards in attached design brief
Nice to have
  • Logo could have
    Images of swim, bike, run in Swiss decoupage style
    Images of mountain ranges, Swiss flag

    But I want to keep it clean and minimal
    Open to ideas and interpretation of the detailed creative brief attached
Should not have
  • Things we are not

    A bootcamp for very serious extreme athletes who don’t enjoy a glass of wine
    Male dominated
Files
Download all files - 25.7 MB
DOCX
SwissRetreat stationery design brief Thursday, 15 December 2011 09:48:44
Thursday, December 15, 2011
PDF
SwissRetreat stationery design brief Thursday, 15 December 2011 09:48:45
Thursday, December 15, 2011
Payments
1st place
£270
2nd place
£60
Total
£330
Project Deadline
31 Jan 2012 09:39:14 UTC
Language
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