• C$150

• 122 designs

• 22 designers

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Logo Design Brief

We need a logo & box design for a new company based in North America called "Matty" the mattress in a box. We develop mattresses that roll into a box and can be delivered directly to our customers. Our service is to provide lower cost mattresses to customer who don't want to spend a lot of money on higher end beds. We want our customers to feel an emotional connection to "matty", we want it to be a social media brand. We have used a font that we don't have copy right too, therefore require similar looking font to the logo we have provided, the tail of the Y is rounded corners to replacte a mattress shape, but surprise us with something similar or something you think works the same. Matty is a mascot for our "Mattresses". We have attached a sample of the "Mattress in a Box" incorporating our branding, it's a draft.

Target Market(s)

Men and Woman ages 16-50, lower-middle class, millennials, online-shoppers

Industry/Entity Type

It Company

Logo Text

Matty "the mattress in a box"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Lobster 1.3, Brush Script, Coca-Cola type font, Script easy to read, similar to example

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour: Must be same as Sample Provided.
• Logo Must Have:
• 1. Matty logo with "the mattress in a box" slogan
• 2. Matty is to have a cheerful personality but not too childish
• Box Must Have
• 1. #mattysleeps
• 2. Catch phrase (example: positive vibes only)
• 3. sleep symbol clipart (example on box)
• 4. Footer of box to have 3 stripes/ or eye catching line work going all the way around
• 5. website on bottom of box
• 6.A "smile" incorporated into the logo some how, or even emoji outline of happy expression on one side of box on the top, see sample on our box designs. Smile to be on one side, preferabbly on top of box.

Nice to have

• Casper, Leesa, Endy use stripes on the box, we also want to incorporate stripes at the bottom or some sort of similar design to make our box have a recognizable design, such as 3 stripes at the bottom.

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Files

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