• A$150

• 129 designs

• 46 designers

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Logo Design Brief

We need a logo created for a start-up Marketing Agency.

The attached brief includes all the requirements and outlined the following:

- Colour requirements (NB: this is top-line so the colour palette just needs to be part of the outlined spectrum)
- Agency Vision

The client based will be predominately Chinese so ahering to cultural sensitivites is key (i.e. no black and red together) Ideally we'd look at Black & Gold, Red & Gold, use white where applicable

Target Market(s)

TAO has a predominantly Asian (Chinese) business partner base. As such, considerations will be taken to ensure the overall branding conforms to any cultural sensibilities.
In traditional Chinese art and culture, black, red, green (qing), white and yellow are viewed as standard colours. These colours correspond to the five elements: water, fire, wood, metal and earth.

That said, the target market will also be Australians, so we don't want to go too far down the oriental path

Industry/Entity Type

Marketing

Logo Text

TAO Agency

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour palette outlined in the attached overview document

Should not have

• Black and red used together as a colour scheme as this is bad luck in chinese culture.

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Files

Download all files - 5.0 MB