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Data Analytics Firm Seeks Awesome Logo Design
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This customer received 74 graphic designs from 15 designers. They chose this graphic design from bluejet as the winning design.
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US$300
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74 designs
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15 designers
Graphic Design Brief
Create a logo design for a new start-up company called Splash Analytics.
Potential Tag Line: Break Through The Surface
Company Information:
Splash Analytics is a Data Analytics company founded with a mission of making profitable use of the millions of data points our clients capture every day. Our expertise lies in our ability to uncover hidden patterns, trends and inconsistencies in data from all sources allowing us to build predictive models which can then be used to improve profit and operational effectiveness across an entire organization, including Sales and Marketing, Operations Management, Customer Engagement, Product Development, Finance, etc.
In today's world of online and offline customer interaction, smart devices and mobile applications, billions of data points are captured and stored every day. The amount of incoming data is growing exponentially and it is becoming increasingly more difficult for organizations to sift through this sea of data to understand what is valuable to them. Most frequently the internal teams responsible for managing this unyielding flow of data are only scratching the surface of the true treasure of information that lies beneath. Splash Analytics has the tools, techniques, talent and experience to Break Through the Surface and quickly identify, harvest and put to use that which can provide the true value to an organization's goals and objectives.
Logo notes:
We recognize that the name Splash and the potential Tag Line visually imply water. We do not mind using the literal interpretation of a splash or breaking through the surface in a creative professional context. However, we do not want something that is whimsical or that would make it look as though we are a water adventure park or a pool or spa company.
The services we provide are a combination of art and science and are highly intellectual. However, we like to consider ourselves cool geeks with social skills.
Our target market is Business to Business professionals of all ages and ethnicities. Likely at the Executive Level within the fields of Marketing and Sales, IT, Operations and Finance. Including but not limited to industries such as Manufacturing, Retail, Healthcare, Insurance, Hospitality and Business Services.
Our company culture is built upon integrity, delivering on commitments, building long lasting client relationships, a can do attitude and a hard working yet fun environment.
We want the logo to convey confidence, excitement, insightfulness, energy, adventure, creativity
Logo should have a modern look
We do not want to use abbreviations of the company name for the Logo, such as S.A.
Updates
Project Deadline Extended
Reason: We are extending our until Thursday the 5th of January since we have been busy traveling for the holidays. Please keep submitting your designs! We really love a lot of what we are seeing! Our favorites are the ones that follow the guidance we spelled out in the design brief, and that play on the splash, water, and break through the surface themes. Thank you, and Happy New Year!
Added Wednesday, December 28, 2011
Project Deadline Extended
Reason: We have seen some really interesting designs come through in the past couple of days, and feel like a few more days will give you all time to show us your best efforts. We will not be extending the deadline beyond Sunday. Thank you for all of your submissions thus far! If you've not had a chance to participate yet, please do so. Hope your year is off to a great start! -Bob
Added Thursday, January 05, 2012
Target Market(s)
Business to Business professionals of all ages. Likely at the Executive Level within the fields of Marketing and Sales, IT, Operations, and Finance.
Industry/Entity Type
Building
Logo Text
"Splash Analytics"- Can also include the tag line Break Through the Surface but it does not have to.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want the logo to convey confidence, excitement, insightfulness, energy, adventure, and creativity.
Logo should have a modern look, as Data Analytics is a relatively new and evolving service offering.
Should not have
- We do not want something that is whimsical or that would make it look as though we are a water adventure park or a pool or spa company. Also, we do not want to use abbreviations of the company name for the Logo, such as S.A.
