• C$270

• 123 designs

• 37 designers

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Logo Design Brief

Company, brand or domain name:

- HARNESS SAFETY AND HUMAN RESOURCES

- HARNESS is most common usage of company name, would like a logo that can use this short hand version easily

- Also use HARNESS SAFETY separately,

- and HARNESS HUMAN RESOURCES separately

Project description

- Logo development for Harness Safety and Human Resources consulting company.
- Would like to be able to alter logo text so that there are four variations on same logo design so that each department can remain consistent with main logo:
o Harness (simplified logo for most common usage)
o Harness Safety and Human Resources (Harness primary logo with sub category text added for formal use on legal paperwork)
o Harness Safety (Harness primary logo with sub category text added to identify department)
o Harness Human Resources (Harness primary logo with sub category text added to identify department)
- Require multiple variations of logo:
o horizontal and vertical versions
o full colour and one colour options
- Prefer to avoid complicated multi colour or gradient colour as a challenge to apply to merchandise.
- Target market is Construction, Manufacturing, Mining industries. Primarily male dominated, 40-60 years of age, blue collar background.
- Logo will be used online, in print, and on merchandise. Prefer to use standard Pantones. Require a one colour non gradient option of logo for use on merchandise, ideally that can be legible in a 1.25 x 5/8 inch imprint area if needed.



Design look and feel.

Minimal --------------x-----------------------------Complex

Modern -----------x--------------------------------------Classic

Playful -----------------x--------------------------------Serious

Loud ---------------------------------------x--------- Subtle

Luxury -------------x------------------------------------ Budget


Type of logo:

• Wordmark (facebook, yahoo)-


Please ensure that the logo is proportionate so easily read even if made very small like on a pen (usually 1.25” x 5/8” ). Prefer a simple and clean font, similar to these currently used in company documents:

Segoe UI Historic
Calibri
Berlin Sans FB

No colour preference at this time.

Description of company and services:

To partner with our clients and shift their results in people performance from compliance to “harnessing” embracement. Our vision is enabling you to genuinely value your employees as your most important asset by integrating respect into your safety and human resources practices.

Our company is founded by working professionals that are looking past simple organizational compliance being the goal. We will work with you to realize respect into your day to day with an output of enhanced learning and understanding, engagement and empowerment.

Target Market(s)

- Target market is Construction, Manufacturing, Mining industries. Primarily male dominated, 40-60 years of age, blue collar background.

Industry/Entity Type

Safety

Contact Information for Business Card

name, title, address, phone, email, tagline

Logo Text

HARNESS with subtext SAFETY AND HUMAN RESOURCES so that subtext can be removed or simplified to just Safety or just Human resources and still be balanced

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - ability to remove/ swap subtitle of "Safety and Human Resources" from main logo wordmark HARNESS
• - easily adapted to a horizontal and a vertical shaped logo
• - full colour and one colour options possible

Nice to have

• prefer to use fairly standard pantones so easy to replicate colour on merchandise

Should not have

• gradient/ multiple colour version as the only way logo can look good