Shooting and camping shop needs a cool polo shirt design

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This customer received 103 t-shirt designs from 19 designers. They chose this t-shirt design from 99.degree as the winning design.
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T-shirt Design Brief
We already have a logo, just chasing a cool design to go on the back of our polo shirts (to be screen printed).
Attached is our logo.
Our idea at this stage is a scope circle with the cross hairs.... in each corner of the scope we want 4 relevant pics ie. a shooting or gun pic, a tent or swag, a 4wd pic and a fishing pic.
Our web address is www.steelosgunsandoutdoors.com.au - if that can be incorporated somehow that would be great.
Please look at our web page to see what sort of stuff we sell and to get more ideas.
Target Market(s)
Staff shirts but we will also sell to the public
Industry/Entity Type
Shop
Font styles to use
Other font styles liked:
- stencil preferred
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Scope reticle as the main feature
- 4 smaller pics contained within the crosshairs
- -shooting/gun pic
- - swag or camping pic
- - 4wding pic
- - fishing pic
- Must relate to Australia, we are an Australian business
- Outline colours to be the same as or compliment our logo
Nice to have
- our web address incorporated into the design
- Compliment our logo (see attached)