dot.au logo creation and brand identity

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This customer received 135 logo designs from 46 designers. They chose this logo design from Sumlmani Art as the winning design.
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Logo Design Brief
My new company will retail Australian, women's fashion labels, online, in Singapore.
My market is 24-45 year old, expat women. Price point somewhere between $100-$400.
My style is modern, clean, chic, probably typeface only (i.e. No image). The company name is a play on the country code of a website URL. I'd like it to be known as "dot au" but it could be written like "dot.au"
Target Market(s)
25-45 year old women who probably work or are expat wives.
Industry/Entity Type
Fashion
Logo Text
dot au : feel free to have a play around with either using the word "dot" or just using a .
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, concise typeface that works on all platforms.
- Reversible option- can be used on top of an image.
Nice to have
- The attached photos show you what my style is - there are a couple of website layouts - I think this is the look I like.
Should not have
- Colour