Crowd engagement app - Buzzerr Logo
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This customer received 108 logo designs from 26 designers. They chose this logo design from AnjelsS as the winning design.
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Logo Design Brief
I need a logo for an App focused on fan engagement through pictures, highlights, and video of events (primarily sports, but could be any crowd "buzz").
The current site (www.thelocalathlete.com and Buzzerr.live) are focused on our current market - Detroit High School basketball. We are nearing a pivot which will focus our efforts on the event and capturing content from the crowd, giving it context, and adding it to stream of events that make up the game or concert.
The app will be interactive and attempt to capture the pulse of the crowd in addition to their content. In-event actions include "likes" of content that are represented by a user clicking a fire icon to represent content that is "on fire". Post-Game will be a high-light reel of the best crowd generated content.
I've added some screenshots of the app as well as an instagram ad we have up. Please feel free to contact me with any questions.
Thanks!
Target Market(s)
18-35, focus on sports and entertainment with social media components
Industry/Entity Type
Social
Logo Text
Buzzerr
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Focus on a broad appeal...current site is focused on sports as are the logos...www.thelocalathlete.com and buzzerr.live. Would like to focus more on the crowd/fans and their engagement with the event, whether it be sports or a concert or other event.
Nice to have
- Clean and simple, concise. Because we are focused on a native app, something that we can use as the thumbnail is important. I like some of the logos attached like Napster, Jelly, as well as Snapchat, Flickr, Reddit, Dropbox, etc.
Should not have
- I don't like logos that have cartoonish animals