• A$150

• 108 designs

• 30 designers

---

Logo Design Brief

Hi there!
Great to be working with you. Really looking forward to seeing our new kick butt logo!
ABOUT ME / US
This is me. Harriet Castle. I’m a former corporate executive who got fed up and burnt out by the job and craziness of doing what you don’t love and being totally miserable in live. I now coach girls and women to live fulfilled, authentic lives. To be strong, powerful and unstoppable in themselves. Supporting women is very important to me.
BRAND VOICE
Our brand voice is authenticity, honesty, trust and a bit quirky and a bit edgy. Not afraid to speak up. Our values are the same.
My site www.freethebirdy.com is merging into www.harrietcastle.com and the “vibe” remains the same. A little kick butt, in your face and not at all conservative or corporate. We relate to the singer Pink. She tells it how it is. She is strong, fit and takes no nonsense. No fluff. But still sexy and feminine.
In terms of logo, here is my brief:
To capture the brand voice (above). Keep it simple, modern and a bit quirky / hip but not too try hard. I liked the logo on freethebirdy especially the bird image – wings spread and flying high! Like it a bit hip and edgy.
I’m not looking for feminine cursive and soft text, more modern and unapologetic but still “speaking” to women.
I also need to use the logo on my website, downloadables, PowerPoint presentations, Facebook site, LinkedIn etc.
Logo is:
Harriet castle (heading)
You.Unlimited.(tagline)

Thank you!

Harriet

Target Market(s)

Women aged between 35 - 48 who are already successful, have income over AUD$80k, professionals, hit the gym or pilates / yoga around the job, kids etc. Committed to their health but struggle with time for themselves. Like going to nice pubs, wine bars and travelling. Remain grounded and down to earth. You'd find them mostly of facebook and instagram. Some use LinkedIN. Love a bargain when it comes to clothes but want to look good. They are global. They are Aussie, American and European. They like Tony Robbins. They like some of the gurus out there who help them lift their thinking. These people have been though divorce, separation and similar life events. They need elevation.

Industry/Entity Type

Business

Logo Text

Harriet Castle (name) You. Unlimited. (tagline)

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• My name and tag line.
• Strong feel but not masculine. Be a bit edgy and stand our from the boring corporate feel of so many life coaching / personal development offerings.

Nice to have

• If you can build in a flying bird to graphic to communicate we are here to help you kick ass, be the best you and to help set you free, that's great. No worries if you can't.

Should not have

• Lot's of busy images or anything too "clever". I like simple. The brain likes simple.

---

Files

Download all files - 14.4 MB