3D computer graphics rendering company needs a logo
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This customer received 147 logo designs from 48 designers. They chose this logo design from desert_fox99 as the winning design.
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Logo Design Brief
COMPANY NAME
FiberMelt
OVERVIEW
The company will offer services to Engineers, Architects, Graphic Designers, Animators, and many other markets. The service itself is selling server time to these companies for use on their 3-Dimensional graphic projects, including animated films.
COMPANY VISION
Better service at a lower price.
TARGET MARKET
Design and engineering professionals.
DESIGN MANDATORIES
- Clean and simple.
- Memorable without being distracting.
- Suggested primary color palette: Any bright color preferable, reddish-orange optional but we would rather stay away from it so that we stand out from the competition, which use reds or oranges in their design. I only mention reddish-orange because it can represent high temperatures that can help represent our FiberMelt name.
DESIGN RECOMMENDATIONS
- We are leaning towards a capital 'F' in 'Fiber' and a capital 'M' in 'Melt'. However, we would like to see a variety of casing options.
- A distinguished icon is preferable along with unique lettering. The distinguished logo can be part of the FiberMelt name or 'FM', but not preferable.
- The FiberMelt name should contain visual customizations that match the unique icon, but the should not be over the top.
- The premise of the name comes from the idea that our servers are so fast at doing their job, it melts the network fibers between them.
TONE OF VOICE
Words used to describe the business:
- Simple, fast, reliable, professional
- Gender neutral
COMPETITIVE SET
http://renderfeed.com/
http://www.rebusfarm.net/en/
http://www.renderflow.com/
Updates
I feel like the best feedback that I can provide are a view of ratings from some top picks so far.
Added Thursday, October 10, 2013

Added Thursday, October 10, 2013
We would like to see all future designs using a magenta color. Our color scheme will most likely be magenta on a dark gray, but the design should still be visible in magenta on a white background as well.
Added Saturday, October 12, 2013
Project Deadline Extended
Reason: I need more time to go over these design. I very much appreciate all submissions! I will provide feedback soon.
Added Thursday, October 17, 2013
Industry/Entity Type
Computer
Logo Text
fibermelt
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.