Logo Design Project
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This customer received 62 logo designs from 22 designers. They chose this logo design from JR designs as the winning design.
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Logo Design Brief
This company is called GiftTAG. Its going to be a web based business. We are going to offer post sales support for sales people, businesses and business owners. Helping them build their business is our business.
This website is a hybrid model of a CRM and a GIFT SITE. This will help sales people and business owners to manage all their clients post sales needs, for example: Managing Birthday reminders, Purchase of Gifts, Cards and such, SMS and sending out formal letters. One stop site that will build rapport and reputation for the sales people and business owners. It becomes their personal secretary to carry out these duties for them in a few clicks.
Similar/Competitors: SalesForce.com, highrisehq.com, birthdaygorilla.com, mailchimp.com, groupon.com
Main Idea:
Growth of Business/Sales People Rapport and Reputation with their customers.
Strengthens Customer Retention
Enable Good communication and Renewal Business from customers
Target Audience:
Sales People: Insurance/Property Agents
Business owners: Law firms, Investment Companies.
GiftTAG:
The company name came about after thinking about tagging each person you know with a gift. With a gift you show you really mean something and how important each person is to you. This is just the general idea, however in business, tagging each customer to a gift helps you win in your field of work keeping you far from competition.
I want to show the key reasons of having GiftTag integrated to their business in the logo, which are:
Growth in Business
Increase Personal Touch
Increase in Rapport and Reputation
Updates
Have seen a couple of designs, they are looking good however a common
issue is that none holds presence and comes across as having a strong identity.
The website will have the same color scheme, look and feel of www.contactme.com. Hope this helps
in choosing the color scheme for the logo.
The logo can be iconic, with a Mascot, Text Based, but i think the trick is the character
of the Font that displays the identity, just my thoughts.
This Site is the next Facebook, MySpace, LinkedIn, SalesForce.com, HighRiseHq.com,
so you know what i mean by a really strong identity.
Added Wednesday, December 21, 2011
Added Friday, December 23, 2011
Logo displaying : Staying Connected with your clients can be an idea !
Added Friday, December 23, 2011
We have reached a conclusion
GiftTag
Your Personal Digital Assistant
We are providing tools for the sales people and businesses to manage their contacts,
build rapport and reputation and in turn earn referral and renewal business.
We were thinking of perhaps having a Robot or a Character to show the Personal Digital Assistant.
It will be the mascot or identity of GiftTag.
Added Saturday, December 24, 2011
Project Deadline Extended
Reason: Its Christmas, and i know its going to be hard for all designers to manage to give a design during this period. Hence we have decided to give it another 2 extra days. We have to come to a conclusion by Tuesday.
Thank you for your efforts.
Added Saturday, December 24, 2011
Target Market(s)
Sales People and Business owners from all types of industries who want to manage their clients more effectively. Spending more time on sales then after sales.
Industry/Entity Type
Communication
Logo Text
GiftTag, Gifttag, GiftTAG
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must have a strong identity and brand.
- People must be able to relate the logo to GiftTag.
- WEBSITE WILL HAVE THE LOOK AND FEEL OF CampaignMonitor.com
- Must show Growth in Business
- Must Show Personal Touch
- Must Show Strong Reputation
Nice to have
- I would like to show some Growth, People to people personal touch and strong reputation in the logo. Staying Connected with your clients.
Colors that you may use:
Blue
Purple
Black
White
Orange
Green