• US$150

• 189 designs

• 36 designers

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Logo Design Brief

I am in need of a simple and sleek logo design that portrays my eco-friendly mission and/or embodies the company mascot and/or product (for example- shave ice, Sasquatch, Bigfoot, or footprints).
Just like Sasquatch, I will be on the move. However, I want people to catch sight of me. The Sasquatch (or Bigfoot) is big in this area and I am embracing it. Part of my brand is spotting the Squatch-mobile throughout town, at special events, and so on. Therefore, we are looking for something easily recognizable as my business is that of a mobile food concession trailer that specializes in shave ice refreshments. My business is located between the Olympic National Park and the Strait of Juan de Fuca. The area draws in many tourists looking to enjoy its abundant outdoor recreational opportunities and sights.
What is Shave Ice? Ice shaved into very fine layers, reminiscent of snow, and topped with sweet flavoring or multiple flavorings. It is a sweet, sugary treat made popular in Hawaii.
How are we eco-friendly? We use biodegradable serving products (such as thick paper bowls instead of Styrofoam and wooden spoons in place of plastic), are partially solar powered, and, of course, reduce, reuse, or recycle (within the health regulatory limits). I am open to designs that embrace this as well (for example- forest green font, mountain peaks for the letter 'A').
As the owner, my personal tastes tend to be eclectic, contemporary, modern, colorful, clean and simple. I embrace all things outdoors and have a background in early childhood education. As you may have noticed, I am also very conscious of my environmental footprint. I mention these things because it is likely that my eye will seek out and like a logo that is representative of these features first. However, I look forward to seeing whatever you, the designer, come up with. After all, you are the pro!

Target Market(s)

Summer Tourists, Children

Industry/Entity Type

Food Store

Logo Text

Sasquatch Shave Ice

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colors that stand out against a fire truck red concession trailer. Looking for the design to have one or more of the features mentioned in the description (footprint, Sasquatch, etc.)
• Varying shades of green seem to be looking best.
• I am liking the mountains and Sasquatch silhouette along with 'S' footprints.

Nice to have

• Footprints, environmental elements, shave ice, Sasquatch, Bigfoot, green fonts
• I have attached a drawing of an idea for the name where the S's are representative of footprints, but I'm not stuck on the idea.

Should not have

• Too much detail

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Files

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