• US$150

• 204 designs

• 57 designers

---

Logo Design Brief

Background:
ZOAK is a startup company that is determined to bring a premium spring water to the market and challenge the position of the established brands and or multinationals that dominate the market. ZOAK is a 100% black women owned business that has managed to secure a water source at the foothills of the sparsely populated Heidelberg. This water source will be exclusively used by ZOAK for its premium still and sparkling waters.
Requirements:
ZOAK requires of a design house to design a brand that is representative of the health benefits of the mineral rich water. The brand and associated colours, design and positioning needs to resonate with its intended audience that is described below. Bottle labels as well as a full CI manual will be required by ZOAK. Specific details on the types of labels will be shared in the design discussion.

Tone & Image:

Proposed Brand Names:
1. svino
2. Other One
3. Another Other One


It is the incredible layers of rock within the earth that ensures that Svino natural spring water contains the minerals needed for more energized, healthier bodies. It's for this reason we go deep to the source to ensure that every precious drop goes beyond just quenches. It rejuvenates.

Every time you open a bottle of svino natural spring water, you unlock minerals and natural antioxidants that energize and invigorating your body. Deep within layers of ancient rocks lies the source of nature's gift of pure goodness that we capture in every drop. It's natural spring water. It's svino.

Target Market(s)

Audience & Target Market:
Since ZOAK is a new company early market penetration into some of the larger chains will be critical for its success. While the initial audience is the trade environment, ultimately it is the high end consumer that is the target.
Audience Categories:
• LSM8 and above from a consumer perspective,
• fine dining restaurants,
• boutique hotels,
• health and beauty spa’s
• executive boardrooms

Industry/Entity Type

It Company

Logo Text

svino

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Goals & Objectives:
• • Reflect an image of premium quality
• • Position against the established brands while showing the uniqueness of the product
• • Appeal to the health conscious and educated consumer
• Demonstrate differentiation through the product
• The label will be place on a 330ml of water

---

Files

Download all files - 0.1 MB