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logo for niche financial firm as well as font and color scheme
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This customer received 288 logo designs from 71 designers. They chose this logo design from Oscar Skippa as the winning design.
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US$150
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288 designs
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71 designers
Logo Design Brief
We need a logo, font and color selections for both print materials as well as our website. The company is engaged in two main business lines now -- selling lottery receivables, and making hard money loans for residential upgrades.
Because these are financial businesses, the output needs to be reasonably conservative since trust is the basis of finance. But we do want it to look modern and appealing to potential customers. Perhaps muted font choice, bold color?
Target Market(s)
Lottery winners and buyers of financial assets; "home flippers" needing loans.
Industry/Entity Type
Finance
Logo Text
Assurant, LLC
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- There will be many permutations of Assurant, depending on the business line. So an overall logo for Assurant, which could then be extended to Assurant Lending, Assurant Lottery, etc is what we have in mind.
Nice to have
- One to three alternative font/color combinations for company name presentation as well as marketing materials
Should not have
- Logo should not be a letter mark style