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Logo Design for a cool new Customer Insights company! Be successful - more design work to come!
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This customer received 136 logo designs from 52 designers. They chose this logo design from beisone1 as the winning design.
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NZ$150
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136 designs
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52 designers
Logo Design Brief
Create a logo design for use on letterhead, powerpoint and website
The task is to design the logo for a new customer insights company called Blacklight Ltd. Blacklight focuses on truly understanding customer needs and translating these for clients into valuable customer experience and marketing strategies. The focus is on actionable insights. Core to the offering will be market research, supplemented with marketing strategy and market intelligence.
Based in New Zealand, the market is cluttered in this space, thus the design needs to be bold, and not afraid to stand out from others. It also needs to be pragmatic – to be able to lend itself across web, powerpoint/ word etc, and well as being practical and cost effective when having to be printed.
The name Blacklight refers to the light used by CSI professionals to uncover things not seen by the naked eye. Hence the insights work the company undertakes would be uncovering new customer insights for clients.
Updates
Project Deadline Extended
Reason: Giving more time for designers to respond to feedback - plus I've also committed to selecting a design.
Added Friday, February 10, 2017
Target Market(s)
Business decision makers - customer insight professionals, marketing managers, senior managers.
Industry/Entity Type
It Company
Logo Text
Blacklight
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Portay the essence behind the meaning of the name, ideally be a little cheeky and irreverent - but not too much! Be bold - stand out from the crowd. Practical to use design that can work in black and white or colour. You show me what's possible! :)
Nice to have
- Different options for letterhead versus powerpoint. Have attached a famous NZ painting which captures the feeling - but of course is copyright!
Should not have
- Should not be be over complaced or feel like a Corporate.
