• US$150

• 156 designs

• 39 designers

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Logo Design Brief

Our startup is looking to improve our logo.
Attached is what we got now. It is not bad, but it is not a vector based and was made to satisfy initial need, rather than result of inspiration.

Our company is about to launch an innovative water level control device and provide a cloud based leak detection service.

Logo may be improvement over existing one, or a new concept.

Update 2:
For those seeking further inspiration, I have just acquired a shortcut domain http://pool.plus
I believe that it has a potential of making a good emblem to be used next to the company name. (Hydro AiD)
This should not be treated as a separate logo. I don't wish to see, for example, a lettermark logo "PP" with pool plus underneath.
Plus can be symbolized (So "pool.+" will be acceptable), this is not mandatory.
At this point I wish to retain a symbolic link to the domain, so a dot (.) between pool and plus is encouraged.
I do not wish for an emblem to compete with the company name. Text size on the emblem should be smaller.

Update:
Lettermark logos have unfortunate association with being "HA-ha" funny, we try to avoid such an unfortunate link.
Here are just some of ideas which could be used (individually or in combination):
* Make a cloud around Hydro
* Perhaps A & D could be sails of a ship (with I as a mast in a middle)
* The 'i' could be a light reflecting in the water (such as goo.gl/ygT9qA)

Target Market(s)

Swimming pool owners or businesses with fountains / waterfalls or other water features. People looking for innovative solutions to age old problems.

Industry/Entity Type

Pool Service

Logo Text

Hydro AiD

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo should be vector based and scalable.
• Type font use should be identified and available. Customization (if any) to the font should be documented.
• Logo should use few colors, each color should be separated by layer

Nice to have

• Logo could ideally be configured in tall & narrow (square) shape as well as short & wide (rectangle) shape.
• "Logo" would be an innovative concept / shape which could than be used next to company name / products.
• Logo would be possible to mold in plastic housing (be 3D relief or avoid gradients).
• Logo would work well with product names, such as "Hydro Fill" or "Hydro Fit".

Should not have

• Logo should not be offensive
• Share a strong resemblance to an established brand.

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Files

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